10+

Years Of Experience

500+

Dealers

1000+

premises transform every month

2.01cr+

square feet area covered

About Us

At Whiterock, we transform interiors with innovative wall and ceiling solutions that combine design, durability, and functionality.

Our expertise spans two distinct areas: decorative panels forhomes and lifestyle spaces, and specialized ceiling systems for commercial and institutional projects.

Whiterock was founded with a vision to transform interiors through modern wall and ceiling solutions.

Over the years, we’ve built a reputation for quality craftsmanship, sustainable practices, and customerfirst service, making us a trusted partner for homeowners, architects, designers, and enterprises alike

Our Expertise

Decorative wall and ceiling panels for homes and lifestyle spaces.

Ceiling tiles and T-grid systems for commercial and institutional projects

Our Journey

Earthy timeline

2015

Founded with a vision — first retail store, delivering reliable interior solutions.

2017

Wholesale distribution launch — ceiling products & B2B partnerships.

2021

Direct import operations start — better quality control & supply chain.

2023

Major warehouse expansion & retail footprint multiplied.

2024

Flagship stores opened in Ahmedabad & Mumbai.

2025

Diversified product range and expanded national warehousing.

2026

Strengthened distribution network with 8+ regional warehouses.

Meet Our Founder

Mr. Shravan Suthar

Founder & CEO, Whiterock

Shravan Suthar founded Whiterock with a vision to redefine interior solutions through quality, innovation, and reliability. What began as a focused initiative has grown into a multi-city brand under his leadership, driven by strong values and a commitment to excellence.

His forward-looking mindset and passion for building meaningful impact continue to guide Whiterock’s growth, shaping its journey toward becoming one of India’s most trusted interior solution providers.

Vision, Mission & Values

Our Vision

To be India’s most trusted brand in wall and ceiling solutions by delivering consistent quality, reliability, and innovation. We strive to create interior solutions that seamlessly bridge aesthetics and functionality for residential and professional spaces alike.

Our Mission

Delivering sustainable, design-driven, and affordable solutions. Bridging aesthetics and functionality for both lifestyle and professional project.

Core Values

Integrity shapes our actions and partnerships. Innovation drives continuous improvement. Quality defines every solution we deliver. Customer focus keeps real needs at the center of our work, while sustainability guides responsible choices for longterm impact.